DRIVING PLEASURE.
The 2024 BMW 1 Series combines exciting driving dynamics, sporty design, and innovative technology. Its interior is modern and simple, with characteristic design details and digital features creating visual and functional highlights. The sporty kidney grille and redesigned rear add an unmistakable presence to the exterior. Discover all the model variants of the 2024 BMW 1 Series, its equipment options and technical specifications, plus the finance options available.
TECHNICAL DATA
VARIANTS.
- Models
- Petrol
- M Models
| BMW 120 M Sport | |
|---|---|
Power [2] | 125 kW (170 hp) |
0-100 km/h | 7.8 s |
BMW 120: Fuel consumption, combined WLTP in l/100 km: 5.8–5.4[1]; CO2 emissions, combined WLTP in g/km: 130–121[1]
[1] WLTP Figures shown are for comparability purposes. Only compare fuel consumption and CO2 figures with other cars tested to the same technical procedures. These figures may not reflect real life driving results, which will depend upon a number of factors including the accessories fitted (post-registration), variations in weather, driving styles, fuel type and vehicle load.
[2] Composed of combustion engine drive 115 kW and electric drive 15 kW.
YOUR 2024 BMW 1 SERIES.
EXTERIOR DESIGN
A BOLD LOOK FOR A LASTING IMPRESSION.
The design features on the sides and the modern tail lights give the rear its dynamic appearance and accentuate the broad stance of the 2024 BMW 1 Series.
NEW, BOLD DESIGN.
At the front, the double kidney grille emphasises the sportiness of the 2024 BMW 1 Series, with the vertical and diagonal kidney bars producing an incredibly dynamic impact.
REDESIGNED LED HEADLIGHTS.
Optional bright Adaptive LED Headlights perfectly light up the road. Your BMW masks out oncoming traffic from the light cone with BMW Selective Beam.
PROGRESSIVE WHEEL OPTIONS.
The 18" Midnight Grey Alloy, standard on 120 M Sport and M135 xDrive, adds depth to the look of your BMW 1 Series and creates a stark combination of light and dark.
MAKE YOUR PRESENCE KNOWN THROUGH YOUR OWN DESIGN CHOICES.
For a more personalised and even sportier look, the optional Black Contrast Roof creates a different effect depending on the paintwork of your BMW, creating a bold contrast or subtle detail - the choice is yours.
INTERIOR DESIGN
INNOVATIVELY SPACIOUS.
The new interior design is minimalistic and perfectly arranged. The focus is on the cockpit technology, putting control and comfort at your fingertips. The combination of the standard BMW Curved Display and optional BMW Head-up Display enhances the driving experience with innovative digital services at your fingertips.
TECHNOLOGY, A STEP AHEAD.
Enjoy an all-round view with the large BMW Curved Display. The BMW Live Cockpit Professional , optionally available within the Technology Plus Pack, ensures even more convenient operation. With the latest BMW Operating System 9, you can easily control music, navigation and vehicle settings.
EVERY DETAIL COUNTS.
Black M Alcantara/Veganza Combination Upholstery, standard on 120 M Sport and M35 xDrive, impresses with its black/blue contrast stitching and M designation. Breathable Alcantara in the centre of the seat ensures better support.
INFORMS YOU WHILE DRIVING. ENTERTAINS YOU DURING BREAKS.
ENJOY ENTERTAINMENT FROM THE COMFORT OF YOUR SEAT.
Watch films and TV shows on the control display of your BMW during breaks from driving*. Enjoy high-resolution, fully integrated video streaming**, providing the best entertainment from the comfort of your seat.
*Vehicle must be parked and stationary.
**Active Digital Premium subscription required[5].
EFFORTLESS TECHNOLOGY.
Find your way with ease with driving information directly in your field of vision. The BMW Head-up Display, optionally available within the Technology Plus Pack, projects instruction given by the navigation system, including 3D projection onto the windscreen.
VIDEO GAMES AT YOUR FINGERTIPS.
Enjoy life in high definition[3]: spend breaks from driving* with a versatile selection of AirConsole games** on the BMW Curved Display. Your smartphone functions as a controller.
*Vehicle must be parked and stationary.
**Active Digital Premium subscription required[5].
THE BMW DIGITAL PREMIUM EXPERIENCE ON THE GO.
BMW Digital Premium[5]: one package, multiple functions. Improved navigation and parking services with real-time traffic information make your journey easier. Waiting times will fly by with exclusive in-car entertainment. The data volume for all applications is included, of course. A myriad of personalisation options mean that your BMW can be more individual than ever before.
[5] BMW Digital Premium is an optional paid subscription service for BMW models with Operating System 9. Third party apps/content may require additional subscription/purchases with the app provider. Some functionality requires a network connection. Vehicle data covers apps downloaded to the car only. Terms and conditions apply.
TECHNOLOGIES
INTELLIGENTLY AT YOUR SIDE.
Your attentive assistant.
Driving Assistant Professional*, optionally available in the Technology Plus Pack keeps your vehicle safely in its lane and at a distance from the vehicle ahead at speeds of up to 130 mph. An additional benefit – especially in stop-and-go traffic. In an emergency, your BMW will brake your vehicle to a standstill and automatically drive off again.
*Driver assistance only. Driver must retain control of the vehicle at all times.
Your BMW parks itself and leaves parking spaces too.
Parking Assistant Plus*, optionally available in the Technology Plus Pack, provides an extensive overview when parking. Additional cameras transmit a 3D view of the vehicle's surroundings to the control display. So you can see immediately how much manoeuvring space you have.
*Driver assistance only. Driver must retain control of the vehicle at all times.
High-beam headlights at all times.
Your BMW automatically ensures that other road users are not dazzled by the beam with the BMW Selective Beam, optionally available with Adaptive LED Headlights. You don't need to dip the headlights manually. And you'll always have an optimum view of the road ahead.
See more at a glance.
The BMW Head-up Display, optionally available within the Technology Plus Pack, projects navigation and driving information directly into your field of view. Augmented View displays information on route guidance via live video images in the control display.
More than just a key.
BMW FINANCIAL SERVICES.
ALL IN. SIMPLY SMART.
When financing your BMW 1 Series, each of our offers is individually adapted to your needs and desires.[4]
ADVICE & SERVICES
PROACTIVE CARE IN THE 2024 BMW 1 SERIES.
Peace of mind.
Proactive Care identifies the need for action at an early stage, for example when service and maintenance work is required or in the event of an imminent malfunction or breakdown. You can arrange an appointment directly via your My BMW app.
FREQUENTLY ASKED QUESTIONS ON THE BMW 1 SERIES.
FURTHER EQUIPMENT OPTIONS
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GENUINE BMW ACCESSORIES.
Perfectly prepared for the spring and summer season. Discover genuine BMW accessories, BMW summer complete wheel sets and the BMW Wheels and Tyre Service.
BMW CONNECTEDDRIVE.
BMW ConnectedDrive digital products and services connect you to your vehicle. Enjoy even more intuitive communication with your BMW, plus intelligent and innovative features for enhanced safety, comfort and entertainment.
Important information and disclaimers.
BMW 120[1]: Fuel consumption, combined WLTP in l/100 km: 5.8–5.4[1]; CO2 emissions, combined WLTP in g/km: 130–121[1]
[1] WLTP Figures shown are for comparability purposes. Only compare fuel consumption and CO2 figures with other cars tested to the same technical procedures. These figures may not reflect real life driving results, which will depend upon a number of factors including the accessories fitted (post-registration), variations in weather, driving styles, fuel type and vehicle load.
[2] Composed of combustion engine drive 115 kW and electric drive 15 kW.
[3] "Who Wants To Be A Millionaire?” logos, images and trade marks licensed by Sony Pictures Television.
[4] Finance provided subject to status. Offer available to over 18s in the Republic of Ireland only. A guarantee may be required. BMW Financial Services (Ireland) DAC trading as BMW Financial Services is regulated by the Central Bank of Ireland.
[5] BMW Digital Premium is an optional paid subscription service for BMW models with Operating System 9. Third party apps/content may require additional subscription/purchases with the app provider. Some functionality requires a network connection. Vehicle data covers apps downloaded to the car only. Terms and conditions apply.