COOKIE POLICY

1. What is a cookie?

 

A cookie is a small text file that stores Internet settings. Almost every website uses cookie technology. The cookie is downloaded by your Internet browser the first time you visit a website. The next time you visit this website from the same device, the cookie and the information in it are either sent back to the originating website (first-party cookies) or to another website to which it belongs (third-party cookies). By that, the website can detect that it has already been opened using this browser, and in some cases it will then vary the content it shows.

Some cookies are extremely useful because they can improve your user experience when you return to a website you have already visited. This assumes that you are using the same device and the same browser as before; if so, cookies will remember your preferences, will know how you use the website, and will adapt the content you are shown so that it is more relevant to your personal interests and needs.

 

2. Categories of cookies.

 

Based on what function cookies have and the purpose for which cookies are used, there are four categories of cookie: strictly necessary cookies, performance cookies, functional cookies and marketing cookies.

 

Strictly necessary cookies
Are essential in order to enable you to move around the website and use its features. Without these cookies, some services cannot be provided – for example, remembering previous actions (e.g. entered text and vehicle configurations) when navigating back to a page in the same session.

 

Performance cookies
Gather information about how a website is used – for example, which pages a visitor opens most often, and whether the user receives error messages from some pages. These cookies do not save information that would allow the user to be identified. The collected information is aggregated, and therefore anonymous. These cookies are used exclusively to improve the performance of the website, and with it the user experience.

 

Functional cookies
Enable a website to save information which has already been entered (such as user names, languages choices, and your location), so that it can offer you improved and more personalised functions. For example, a website can offer you local, price-relevant tax information if it uses a cookie to remember the region in which you are currently located. Functional cookies are also used to enable features you request such as playing videos. These cookies collect anonymous information and cannot track your movements on other websites.

 

Targeting cookies
Are used to deliver adverts and other communications more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They remember whether you have visited a website or not, and this information can be shared with other organisations such as advertisers. Cookies for improving group targeting and advertising will often be linked to site functionality provided by other organisations.

 

3. Your cookie settings on this website.

 

Cookies on this website that do not require approval.
Cookies that are essential, also known as ‘strictly necessary’ cookies, enable features without which you would not be able to use the website as intended. These cookies are used exclusively by BMW and are therefore known as first-party cookies. They are only saved on your computer while you are actually browsing the website. An example of why strictly necessary cookies are used is so that when you open the car configurator, you receive a version of it which corresponds to the data volume which your current Internet connection can handle.

 

Another example of what these cookies do is facilitate a switch from http to https when you change pages, so that the security of data transmitted is maintained. Furthermore, a cookie of this kind is used to store your decision about the use of cookies on our website. Your consent is not required for the use of strictly necessary cookies.
Strictly necessary cookies cannot be disabled using the features of this website.

 

It is important to note that if you change your settings and block certain cookies, you will not be able to take full advantage of some features of our site, and we might not be able to provide some features you have previously chosen to use.

 

Disabling/Enabling all cookies.
You can accept or decline cookies by modifying the settings in your browser. However, you will not be able to use all the interactive features of the site if cookies are disabled. Most recent web browsers allow control over the cookies saved through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit:

 

www.allaboutcookies.org

 

Disabling/Enabling specific cookies.
BMW Group Ireland is working to provide the ability for you to manage your cookie preferences within our website. As an interim step below we have detailed all the cookies set by our websites, their purpose and details of how to opt out where available.

 

Strictly Necessary Cookies

 

Cookie used by: ebsm.bmwgroup.com
Cookie name: JSESSIONID
Purpose: This session cookie indicates that you are actively using the site

 

Cookie used by: bmw.ie
Cookie name: cc_consent cookie
Purpose: To store the user consent to cookies

 

Cookie used by: bmw.ie
Cookie name: virtualCookie
Purpose: Needed to integrate the Dealer Locator accordingly

 

Cookie used by: bmw.ie
Cookie name: lang_consentCookie
Purpose: Used to store information on the necessity of a certain language.

 

Cookie used by: bmw.ie
Cookie name: cc_consentCookie
Purpose: Stores the cookie consent of the website user

 

Cookie used by: bmw.ie
Cookie name: lang_consentCookie
Purpose: Used to store information on the necessity of a certain languag

 

Performance Cookies

 

Cookie used by: bmw.ie
Cookie name: Bandwidth
Purpose: Indicates if the user has a high or narrowband internet connection

 

Cookie used by: bmw.ie
Cookie name: bmwCookieEnabled
Purpose: Remembers that a user accepts cookies

 

Cookie used by: bmw.ie
Cookie name: Screensaver
Purpose: Remembers that the user has deactivated the web site screensaver

 

Cookie used by: bmw.ie
Cookie name: aems_tracking
Purpose: Used to store anonymous tracking information

 

Cookie used by: bmw.ie
Cookie name: cc_consentCookie
Purpose: Enables the loading of website components and subsequently the tracking of which components were loaded.

 

Cookie used by: bmw.ie

Cookie name: cc_digital eventAttributes
Purpose: Used to store anonymous information about website user actions on the site e.g. click on a button, closing of any overlay etc.

 

Cookie used by: bmw.ie
Cookie name: cc_digital userCookie
Purpose: Used to hold the user session by means of an anonymous session or visitor ID

 

Cookie used by: bmw.ie
Cookie name: cc_digital_profileCookie
Purpose: Used to hold a reference to the anonymous tracking session on this website.

 

Cookie used by: bmw.ie
Cookie name: cc_digital _testCookie
Purpose: Stores the results of a cookie allowance test.

 

Cookie used by: bmw.ie
Cookie name: bmwSessionCookie
Purpose: Enables the loading of website components and subsequently the tracking of which components were loaded.

 

Cookie used by: bmw.ie
Cookie name: visitorid
Purpose: Used to store an anonymous visitor ID

 

Cookie used by: bmw.ie
Cookie name: aems_tracking
Purpose: Used to store anonymous tracking information

 

Cookie used by: bmw.ie
Cookie name: cc_digital_eventAttributes
Purpose: Used to store anonymous information about website user actions on the site e.g. click on a button, closing of an overlay etc

 

Cookie used by: bmw.ie
Cookie name: cc_digital_userCookie
Purpose: Used to hold the user session by means of an anonymous session or visitor ID

 

Cookie used by: bmw.ie
Cookie name: cc_digital_profileCookie
Purpose: Used to hold a reference to the anonymous tracking session on this website.

 

Cookie used by: bmw.ie
Cookie name: cc_digital_testCookie
Purpose: Stores the result of a cookie allowance test

 

Cookie used by: bmw.ie
Cookie name: cc_digital_userCookie
Purpose: Used to hold the user session by means of an anonymous session or visitor ID

 

Cookie used by: bmw.ie
Cookie name: bmwSessionCookie
Purpose: Stored to enable the tracking of the session

 

Cookie used by: bmw.ie
Cookie name: visitorid
Purpose: Used to store an anonymous visitor ID

 

Cookie used by: bmw.ie
Cookie name: aems-tracking
Purpose: Used to store anonymous tracking information

 

Cookie used by: bmw.ie
Cookie name: gcdm_form_data
Purpose: Used to store anonymous information about website user actions on the site especially within website forms e.g. click on a checkbox, closing of a form etc.

 

Targeting Cookies

 

Cookie used by: bmw.ie
Cookie name: locale
Purpose: Stores from which country a user is coming

 

Cookie used by: bmw.ie
Cookie name: WT_FPC
Purpose: Webtrends tracking related

 

Cookie used by: bmw.ie
Cookie name: WT_NAVI
Purpose: Webtrends tracking related

 

Cookie used by: bmw.ie
Cookie name: s_lastvisit
Purpose: Used to identify a return visitor to the site

 

Third Party Cookies

 

Cookie used by: statse.webtrendslive.com
Cookie name: ACOOKIE
Purpose: Webtrends tracking

 

Web Beacons

 

Some of the BMW Group Ireland web pages also contain electronic images known as web beacons (sometimes known as clear gifs) that allow BMW to count users who have visited these pages. Web beacons collect only limited information including a cookie number, time and date of a page view, and a description of the page on which the Web beacon resides.

 

YouTube Cookies

 

Some of the BMW Group Ireland web pages contain embedded video content from YouTube. When you visit a page with an embedded YouTube video, or click to view the video, you may be presented with cookies from YouTube. BMW Group Ireland does not control the setting of these cookies. To find out more please : visit YouTube's embedding videos information page

 

Sharing Tools

 

BMW Group Ireland web pages contain embedded ‘share’ buttons to enable users of the site to share content with friends through social networks, such as Facebook or Twitter. These sites may set a cookie when you are logged in to their service. BMW Group Ireland does not control the setting of cookies from these websites. Please check the third-party websites for more information about their cookies and how to manage them.

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