COOKIE POLICY

This is the Cookie Policy for BMW Ireland, accessible from https://www.bmw.ie/en/footer/footer-section/cookie-policy.html.

 

1. What is a cookie?

 

A cookie is a small text file that stores Internet settings. Almost every website uses cookie technology. The cookie is downloaded by your Internet browser the first time you visit a website. The next time you visit this website from the same device, the cookie and the information in it are either sent back to the originating website (first-party cookies) or to another website to which it belongs (third-party cookies). By that, the website can detect that it has already been opened using this browser, and in some cases it will then vary the content it shows.

Some cookies are extremely useful because they can improve your user experience when you return to a website you have already visited. This assumes that you are using the same device and the same browser as before; if so, cookies will remember your preferences, will know how you use the website, and will adapt the content you are shown so that it is more relevant to your personal interests and needs.

 

2. Who places cookies?

 

BMW Ireland website places cookies from itself, but also from third parties. The cookie is downloaded by your internet browser on the first visit to a website. The next time you visit this website with the same end device, the cookie and the information stored therein is either sent back to the website where it was created ("First Party Cookie"), or forwarded to another website to which it belongs ("Third Party Cookie”). The website recognizes that it has already been opened with this browser and in some cases subsequently adjusts the displayed content.

 

3. What does BMW do with these cookies?

 

Our cookies ensure that certain parts of the website work properly, your user preferences remain known, our website users are recognized and that statistical information is collected.

 

4. Categories of cookies.

 

Based on what function cookies have and the purpose for which cookies are used, there are four categories of cookie: strictly necessary cookies, performance cookies, functional cookies and marketing cookies.

 

Strictly necessary cookies
Are essential in order to enable you to move around the website and use its features. Without these cookies, some services cannot be provided – for example, remembering previous actions (e.g. entered text and vehicle configurations) when navigating back to a page in the same session.

 

Performance cookies
Gather information about how a website is used – for example, which pages a visitor opens most often, and whether the user receives error messages from some pages. These cookies do not save information that would allow the user to be identified. The collected information is aggregated, and therefore anonymous. These cookies are used exclusively to improve the performance of the website, and with it the user experience. 

Our website uses Adobe technology to collect information as to how users interact with the website and its content.These performance cookies get set at initial website call and are based on our legitimate interest to better understand ourvisitors’ usage of the website for further adaptation and modification purposes. You can de-activate these cookies at anygiven time, in the footer section of the website or within your browser setup.

Within the framework of the application of Adobe, the data are collected by means of Adobe Analytics and Adobe DynamicTag Management and are anonymized, processed, and stored in Adobe data centers in Europe. If you wish to object to thecomplete data acquisition by Adobe, you can do so by using the button provided below or running the opt-out process onthe Adobe website and thus declare your objection: http://www.adobe.com/de/privacy/opt-out.html.

If you wish to have a complete Adobe opt-out as performance cookies, you can do so via the button provided below.

 

Functional cookies
Enable a website to save information which has already been entered (such as user names, languages choices, and your location), so that it can offer you improved and more personalised functions. For example, a website can offer you local, price-relevant tax information if it uses a cookie to remember the region in which you are currently located. Functional cookies are also used to enable features you request such as playing videos. These cookies collect anonymous information and cannot track your movements on other websites.

 

Targeting cookies
Are used to deliver adverts and other communications more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They remember whether you have visited a website or not, and this information can be shared with other organisations such as advertisers. Cookies for improving group targeting and advertising will often be linked to site functionality provided by other organisations.

 

5. Your cookie settings on this website.

 

This website requires your approval for the activation and storage of certain cookies (see “Cookie Settings”).

 

Cookies that are essential, also known as ‘strictly necessary’ cookies, enable features without which you would not be able to use the website as intended. These cookies are used exclusively by BMW and are therefore known as first-party cookies. They are only saved on your computer while you are actually browsing the website. An example of why strictly necessary cookies are used is so that when you open the car configurator, you receive a version of it which corresponds to the data volume which your current Internet connection can handle. Another example of what these cookies do is facilitate a switch from http to https when you change pages, so that the security of data transmitted is maintained. Furthermore, a cookie of this kind is used to store your decision about the use of cookies on our website. Your consent is not required for the use of strictly necessary cookies. Strictly necessary cookies cannot be disabled using the features of this website.

 

It is important to note that if you change your settings (see “Cookie Settings”) and block cookies, you will not be able to take full advantage of some features of our site, and we might not be able to provide some features you have previously chosen to use.

 

BMW also integrates content from third parties in this website. Examples of this are the integration of YouTube videos. These third-party providers can theoretically set cookies while you are visiting the BMW website, obtaining the information that you have opened a BMW website, for example. Please visit the websites of third-party providers to obtain more information regarding their use of cookies. If you have decided as a general principle not to give your consent to the use of cookies that require consent, to revoke consent that has been given, or to deactivate cookies, based on our legitimate interest, to get performed at your initial page view (cf. “Performance Cookies”) you are only provided with the functionalities of our website where we can guarantee use without these cookies. Areas of our website that potentially offer the technical possibility to integrate third-party content and therefore to set third-party cookies are not available to you in this case. You are informed of this by a corresponding prompt. If you nonetheless wish to use the content of thewebsite in such a case, this is only possible if you agree to use cookies requiring consent. Activate the consent function available at the respective position on our website.

 

6. Does BMW Ireland also process personal data?

 

Cookies can be accompanied by the collection of personal data. Personal data is any data concerning an identified or identifiable natural person.

 

7. Which rules apply to this personal data?

 

BMW's privacy policy also applies to the personal data that BMW processes. View privacy policy at https://www.bmw.ie/privacy.

 

8. How long is this personal data stored?

 

The data will be kept as short as possible and the retention period differs per type of cookie. The data will be deleted after this period.

 

9. Disabling / Enabling cookies


BMW Group Ireland provides the ability for you to manage your cookie preferences within our website (see “Cookie Settings”). As an interim step below we have detailed all the cookies set by our website, their purpose and details of how to opt out where available. 

 

10. Cookies list

 

Cookie Name: JSESSIONID

Description: General purpose platform session cookie, used by sites written in JSP. Usually used to maintain an anonymous user session by the server.

Expiration: Session 

Type of Cookie: Strictly Necessary

Party Type: First Party

 

Cookie Name: __storejs__

Description: No general information found about this cookie.

Expiration: 1 hour

Type of Cookie: Strictly Necessary

Party Type: First Party

 

Cookie Name: ROUTEID

Description: There is not yet any general information about this cookie.

Expiration: Session

Type of Cookie: Strictly Necessary

Party Type: First Party

 

Cookie Name: bmwdtm_hq_cc

Description: This cookie stores the current cookie consent status.

Expiration: 30 minutes

Type of Cookie: Strictly Necessary

Party Type: First Party

 


Cookie Name: cc_ConsentCookie

Description: This cookie belongs to the category of Strictly Necessary cookies and is set to store the user consent to cookies.

Expiration: 1 year

Type of Cookie: Strictly Necessary

Party Type: First Party

 

Cookie Name: s_fid

Description: This cookie name is associated with the analytics service provided by Adobe's Site Catalyst product suite. It is a new cookie introduced in 2013 as a 'fallback' visitor identifier where the s_vi cookie normally used for this purpose is blocked. It contains a randomly generated, unique id.

Expiration: 2 years

Type of Cookie: Performance Cookies

Party Type: First Party

 

Cookie Name: s_cc

Description: Adobe Site Catalyst cookie, determines whether cookies are enabled in the browser.

Expiration: Session

Type of Cookie: Performance Cookies

Party Type: First Party

 

Cookie Name: s_lv

Description: This cookie name is associated with Adobe Analytics (formerly Site Catalyst). It is used to identify the time (in days) between two visits by the same visitor (identified by an id number).

Expiration: 2 years

Type of Cookie: Performance Cookies

Party Type: First Party

 

Cookie Name: s_lv_s

Description: This cookie name is associated with Adobe Web Analytics. This cookie is used to capture the number of days since a user last visited the website.

Expiration: 2 years

Type of Cookie: Performance Cookies

Party Type: First Party

 

Cookie Name: bmwdtm_hq_sidDescription: 

This cookie stores a unique session ID.

Expiration: 30 minutes

Type of Cookie: Performance Cookies

Party Type: First Party

 

Cookie Name: bmwdtm_hq_userdata

Description: This cookie stores information about the login status and country status.

Expiration: 1 year,

Type of Cookie: erformance Cookies

Party Type: First Party

 

Cookie Name: cc_digital_userCookie

Description: This cookie belongs to the category of Performance cookies and is used to hold the user session by means of an anonymous session- or visitor-ID.

Expiration: Session

Type of Cookie: Performance Cookies

Party Type: First Party

 

Cookie Name: bmwSessionCookie

Description: This cookie belongs to the category of Performance cookies and enables the loading of website components and subsequently the tracking of which components were loaded, in order to pass information from one page to another page.

Expiration: Session

Type of Cookie: Performance Cookies

Party Type: First Party

 

Cookie Name: bmwdtm_hq_pcg

Description: This cookie stores the previous content group hierarchy.

Expiration: 2 years

Type of Cookie: Performance Cookies

Party Type: First Party

 

Cookie Name: HistoryCookie

Description: This cookie belongs to the category of Strictly Necessary cookies and secures that the browser history is not distorted when using the back button of the browser.

Expiration: Session

Type of Cookie: Functionality Cookies

Party Type: First Party

 

Cookie Name: AMCV_B52D1CFE5330949C0A490D45%40AdobeOrg

Description: This is a pattern type cookie name associated with Adobe Marketing Cloud. It stores a unique visitor identifier, and uses an organisation identifier to allow a company to track users across their domains and services.

Expiration: 2 years

Type of Cookie: Targeting/Advertising

Party Type: First Party

 

Cookie Name: AMCVS_xxxxxAdobeOrg

Description: This is a pattern type cookie name associated with Adobe Marketing Cloud. It stores a unique visitor identifier, and uses an organisation identifier.

Expiration: Session

Type of Cookie: Targeting/Advertising

Party Type: First Party

 

Cookie Name: datr

Description: This domain is owned by Facebook, which is the world's largest social networking service.  As a third party host provider, it mostly collects data on the interests of users via widgets such as the 'Like' button found on many websites.  This is used to serve targeted advertising to its users when logged into its services.  In 2014 it also started serving up behaviourally targeted advertising on other websites, similar to most dedicated online marketing companies. This cookie identifies the browser connecting to Facebook. It is not directly tied to individual Facebook the user. Facebook reports that it is used to help with security and suspicious login activity, especially around detection of bots trying to access the service.  Facebook also say the behavioural profile associated with each datr cookie is deleted after 10 days. This cookie is also read via Like and other Facebook buttons and tags placed on many different websites."

Expiration: 7 months

Type of Cookie: Targeting/Advertising

Party Type: Third Party

 

Cookie Name: c

Description: This domain is owned by IPONWEB and is used to provide a real time bidding platform for online advertising. 

Expiration: 1 year

Type of Cookie: Targeting/Advertising

Party Type: Third Party

 

Cookie Name: __ssid

Description: This domain is owned by VE Interactive, a re-targeting platform for online marketing "

Expiration: 1 year

Type of Cookie: Targeting/Advertising

Party Type: Third Party

 

Cookie Name: fr

Description: This domain is owned by Facebook, which is the world's largest social networking service.  As a third party host provider, it mostly collects data on the interests of users via widgets such as the 'Like' button found on many websites.  This is used to serve targeted advertising to its users when logged into its services.  In 2014 it also started serving up behaviourally targeted advertising on other websites, similar to most dedicated online marketing companies. Contains browser and user unique ID combinaton, used for targeted advertising."

Expiration: 3 months

Type of Cookie: Targeting/Advertising,

Party Type: Third Party

 

Cookie Name: __adroll

Description: This domain is owned by Adroll. The main business activity is:  Retargeting Advertising Platform 

Expiration: 1 year

Type of Cookie: Targeting/Advertising

Party Type: Third Party

 

Cookie Name: APISID

Description: This domain is owned by Google Inc. Although Google is primarily known as a search engine, the company provides a diverse range of products and services. Its main source of revenue however is advertising. Google tracks users extensively both through its own products and sites, and the numerous technologies embedded into many millions of websites around the world. It uses the data gathered from most of these services to profile the interests of web users and sell advertising space to organisations based on such interest profiles as well as aligning adverts to the content on the pages where its customer's adverts appear. "

Expiration: 7 months

Type of Cookie: Targeting/Advertising

Party Type: Third Party

 

Cookie Name: SSID

Description: This domain is owned by Google Inc. Although Google is primarily known as a search engine, the company provides a diverse range of products and services. Its main source of revenue however is advertising. Google tracks users extensively both through its own products and sites, and the numerous technologies embedded into many millions of websites around the world. It uses the data gathered from most of these services to profile the interests of web users and sell advertising space to organisations based on such interest profiles as well as aligning adverts to the content on the pages where its customer's adverts appear. "

Expiration: 7 months

Type of Cookie: Targeting/Advertising

Party Type: Third Party

 

Cookie Name: 795B3813-9555-413C-9770-FA6EDA52ACF2

Description: This domain is owned by VE Interactive, a re-targeting platform for online marketing.

Expiration: 1 hour

Type of Cookie: Targeting/Advertising

Party Type: Third Party

 

Cookie Name: demdex

Description: This cookie sets an anonymous but unique ID per user as part of the Adobe Audience Manager. Audience Manager relies on a few simple cookies to perform different functions. These include things like assigning IDs, recording data calls, error tracking, and testing to see if cookies can be set. The demdex cookie helps Audience Manger perform basic functions such as visitor identification, ID synchronization, segmentation, modeling and reporting.

Expiration: 6 months

Type of Cookie: Targeting/Advertising

Party Type: Third Party

 

Cookie Name: _fbp

Description: Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.

Expiration: 3 months

Type of Cookie: Targeting/Advertising

Party Type: Third Party

 

Cookie Name: tuuid_lu

Description: This domain is owned by IPONWEB and is used to provide a real time bidding platform for online advertising. 

Expiration: 1 year

Type of Cookie: Targeting/Advertising

Party Type: Third Party

 

Cookie Name: tuuid

Description: This domain is owned by IPONWEB and is used to provide a real time bidding platform for online advertising. 

Expiration: 1 year

Type of Cookie: Targeting/Advertising

Party Type: Third Party

 

Cookie Name: IDE

Description: This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange.

Expiration: Never

Type of Cookie: Targeting/Advertising

Party Type: Third Party

 

Cookie Name: SID

Description: This domain is owned by Google Inc. Although Google is primarily known as a search engine, the company provides a diverse range of products and services. Its main source of revenue however is advertising. Google tracks users extensively both through its own products and sites, and the numerous technologies embedded into many millions of websites around the world. It uses the data gathered from most of these services to profile the interests of web users and sell advertising space to organisations based on such interest profiles as well as aligning adverts to the content on the pages where its customer's adverts appear. This cookie is used by Google in combination with HSID to verify a Google user account and most recent login time.

Expiration: 7 months

Type of Cookie: Targeting/Advertising

Party Type: Third Party

 

Cookie Name: SAPISID

Description: This domain is owned by Google Inc. Although Google is primarily known as a search engine, the company provides a diverse range of products and services. Its main source of revenue however is advertising. Google tracks users extensively both through its own products and sites, and the numerous technologies embedded into many millions of websites around the world. It uses the data gathered from most of these services to profile the interests of web users and sell advertising space to organisations based on such interest profiles as well as aligning adverts to the content on the pages where its customer's adverts appear.

Expiration: 7 months

Type of Cookie: Targeting/Advertising

Party Type: Third Party

 

Cookie Name: id

Description: This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange.

Expiration: 7 months

Type of Cookie: Targeting/Advertising

Party Type: Third Party

 

Cookie Name: HSID

Description: This domain is owned by Google Inc. Although Google is primarily known as a search engine, the company provides a diverse range of products and services. Its main source of revenue however is advertising. Google tracks users extensively both through its own products and sites, and the numerous technologies embedded into many millions of websites around the world. It uses the data gathered from most of these services to profile the interests of web users and sell advertising space to organisations based on such interest profiles as well as aligning adverts to the content on the pages where its customer's adverts appear. Used by Google in combination with SID to verify Google user account and most recent login time.

Expiration: 7 months

Type of Cookie: Targeting/Advertising

Party Type: Third Party

 

Cookie Name: __adroll_fpc

Description: Used to identify the visitor across visits and devices. This allows the website to present the visitor with relevant advertisement - The service is provided by third party advertisement hubs, which facilitate real-time bidding for advertisers.

Expiration: 5 years

Type of Cookie: Targeting/Advertising

Party Type: Third Party

 

Cookie Name: ouuid

Description: Ve Interactive cookie; this cookie contains a numerical identifier. This cookie is used for the purpose of serving retargeting adverts to users.

Expiration: 1 year

Type of Cookie: Targeting/Advertising

Party Type: Third Party

 

Cookie Name: ouuid_lu

Description: Ve Interactive cookie; this cookie contains a numerical identifier. This cookie is used for the purpose of serving retargeting adverts to users.

Expiration: 1 year

Type of Cookie: Targeting/Advertising

Party Type: Third Party

 

Cookie Name: CFAUTHORIZATION_

Description: Session cookie set by the product Adobe Coldfusion.

Expiration: Session

Type of Cookie: Targeting/Advertising

Party Type: Third Party

 

Cookie Name: __ar_v4

Description: This cookie is associated with the DoubleClick advertising service from Google. Helps with tracking conversion rates for ads.

Expiration: 1 year

Type of Cookie: Targeting/Advertising

Party Type: Third Party

 


Cookie Name: BMWPGALOGGEDIN

Description: No general information found about this cookie.

Expiration: Never

Type of Cookie: Targeting/Advertising

Party Type: Third Party

 


Cookie Name: cc_consentTransfer

Description: No general information found about this cookie.

Expiration: 7 days

Type of Cookie: Performance Cookies

Party Type: First Party

 

 

Web Beacons

 

Some of the BMW Group Ireland web pages also contain electronic images known as web beacons (sometimes known as clear gifs) that allow BMW to count users who have visited these pages. Web beacons collect only limited information including a cookie number, time and date of a page view, and a description of the page on which the Web beacon resides.

 

YouTube Cookies

 

Some of the BMW Group Ireland web pages contain embedded video content from YouTube. When you visit a page with an embedded YouTube video, or click to view the video, you may be presented with cookies from YouTube. BMW Group Ireland does not control the setting of these cookies. To find out more please : visit YouTube's embedding videos information page.

 

Sharing Tools

 

BMW Group Ireland web pages contain embedded ‘share’ buttons to enable users of the site to share content with friends through social networks, such as Facebook or Twitter. These sites may set a cookie when you are logged in to their service. BMW Group Ireland does not control the setting of cookies from these websites. Please check the third-party websites for more information about their cookies and how to manage them.

 

11. Amendments

 

BMW Ireland reserves the right to make changes to this policy. Changes will be published on this page and BMW Ireland will keep old versions available. It is advisable to consult this statement regularly so that you are aware of these changes.

 

12. Questions or requests?

 

If you have any questions about your privacy and our privacy or cookie policy, you can ask them by contacting us on by phone on this page: https://www.bmw.ie/en/ssl/contactus.html.

 

Upon request, you have the option of viewing, correcting or deleting your personal data. For this you can send an email to customerservices@bmw.ie.

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