BMW INDIVIDUAL.

STYLE AGAINST ORDINARY.

Choose your BMW Individual paintwork now

BMW INDIVIDUAL.STYLE AGAINST ORDINARY.

You opt for style and not for conventions. And you love the unexpected every bit as much as the unique. Why not show it? With a BMW that matches your preferences exactly. With BMW Individual you emphasise your character in an exclusive way. Whether it be with a fascinating paint finish, an impressive full leather upholstery or perfectly coordinated, high-quality details. Stand out from the crowd with your own personal style and set individual accents on the exterior and in the interior that instantly catch the eye. After all, style is also a question of character.

Choose your BMW Individual paintwork now

FREEDOM OF DESIGN HAS A NAME.

The exclusive way to display character: experience fascinating works of art, perfect editions and inspiring BMW Individual equipment features – and explore the many and varied opportunities of BMW Individual through selected examples.

BMW M3 Saloon G80 2021 BMW Individual Verde Mantis three-quarter and BMW M3 Saloon G80 2021 BMW Individual Mint Green face front to front in cutaway close-up bird's-eye view

BMW INDIVIDUAL PAINT FINISHES: A VERSATILE EXPRESSION OF YOUR PERSONALITY.

Give your creativity free rein: with BMW Individual, you can choose from some 150 fascinating paint finishes – for the exclusive design of your very personal BMW. From Macao Blue to Lime Rock Grey. From Fire Orange to Frozen Black. No matter whether frozen or metallic, elegant or flamboyant – all finishes inspire with their perfect brilliance and spectacular depth of colour. The result is that the first-class quality of our paint finishes places the spotlight on your vehicle from every angle. Regardless of whether it’s in front of your home, on a winding road in the Alps or a palm-lined boulevard on the Riviera. You can always be assured of style and plenty of character.

STRONG CHARACTER, DEFINED BY TOP QUALITY.

Accentuate your own character with true exclusivity: this is precisely what BMW Individual aspires to. Through a vehicle that matches your individual requirements exactly in terms of effect, colour, uncompromising quality and hand-crafted perfection. This is why a large number of paint finishes are created meticulously by hand, with each individual part being evaluated separately to ensure it satisfies the high quality criteria.

THE EXCLUSIVE BMW INDIVIDUAL WORLD OF COLOUR.

Explore a selection of unique special paint finishes on selected models that allow your vehicle to impressively stand out from the crowd.

BMW M8 Competition Coupé – BMW Individual Voodoo Blue

BMW M4 Competition Coupé – BMW Individual Fire Orange

BMW M3 Competition M xDrive Touring – BMW Individual Dakar Yellow

BMW M4 Competition Coupé – BMW Individual Frozen Black metallic

BMW M5 Competition – BMW Individual Imola Red

BMW XM – BMW Individual Anglesey Green metallic

BMW M3 Saloon – BMW Individual Mint Green

BMW X7 M60i xDrive – BMW Individual Frozen Marina Bay Blue metallic

BMW XM – BMW Individual Sepia metallic

BMW 7 Series G70 BMW Individual Liquid Copper, three-quarter front view stationary

EXCLUSIVE TWO-TONE PAINT FINISHES.

Take your BMW 7 Series onto the road with even more colour. The high-quality two-tone paint finishes offer you even more freedom when styling your BMW 7 Series. Choose your personal favourite colour for the lower half of the body from the wide variety of paint finishes and combine it with one of the two contrasting colours offered for the upper section of the vehicle to create a very special and individual look. The precisely positioned Coach Line acts like an intricate signature, separating the two colour sections from each other. The special quality of the two-tone paint finishes is created by meticulous artisanship such as the manual masking and polishing operations that go into producing a seamless finish.

BMW Individual two-tone Black Sapphire Metallic depicted is only available on i7 M70 and M760e. BMW Individual Two-tone in Oxide Grey Metallic is available on all other 7 Series models.

BRILLIANT METALLIC STYLE.

BMW M4 Competition Coupé G82 2021 BMW Individual Thundernight metallic three-quarter front view in section from above close-up

Gleaming prospects for a powerful performance. Metallic paint finishes from BMW Individual perfectly showcase the distinctive contours of your BMW by refracting the light, and especially so in the sun. You can also marvel at the unique shimmering effects created by the changing incident light in combination with the spectacular deep shine. Numerous expressive colours give your BMW that certain something – in keeping with your own personal style.

FASCINATING FROZEN LOOK.

BMW M4 Competition Coupé G82 2021 Frozen Dark Grey metallic standing front view in section from above close-up

Make your BMW even more eye-catching: with frozen paint finishes from BMW Individual. They emphasise the athletic and powerful design language of your vehicle with authority while at the same time giving it an ultra-modern look. And the best part of all: frozen paint finishes showcase the thrilling interplay between precisely sculpted surfaces in nearly all lighting conditions – and, in doing so, create maximum expression in every detail.

BMW INDIVIDUAL PAINT FINISHES FOR BMW X MODELS.

With the exclusive and high-quality BMW Individual paint finishes you give your X model a very special look. Whether especially bright in the colours Atlantis, Le Mans Blue or Signal Green or preferably fascinatingly matt in Frozen Black or Frozen Marina Bay Blue, simply adapt the sporty exterior to your individual preferences and treat your X model to an even more personal, dynamic or exclusive appearance. Interested? The BMW Individual Visualizer allows you to get a first informative impression.

Choose your BMW Individual paintwork now

VARIETY HAS A COLOUR.

Take a look at the great world of paint finishes for your BMW X model to secure its next powerful appearance.

BMW X7 – BMW Individual Frozen Black

BMW X5 M60i – BMW Individual Mora metallic

BMW XM – BMW Individual Petrol Mica metallic

BMW X4 M – BMW Individual Velvetblue, BMW X3 M – BMW Individual Nardogrey

BMW X6 M60i – BMW Individual Pyrite Brown metallic

BMW XM G09 BMW Interior Individual leather 'Merino' with exclusive contents woman is sitting on rear seats

BMW INDIVIDUAL UPHOLSTERIES: OUTSTANDING INNER VALUES.

Express your individual style. With the immaculate BMW Individual fine-grain ‘Merino’ leather. It turns the interior of your BMW into an exclusive and equally personal statement. And the best part of all is that BMW Individual offers you an impressively large choice of materials, colours and combinations. From particularly sporty, elegant and luxurious through single-coloured or Bicolour, with discreet contrasting seams or characterful contrast stitching. This varied selection of upholstery options allows you to design your BMW down to the finest detail fully in line with your preferences.

UNIQUE DESIGN MEETS SUPREME COMFORT AND EXCLUSIVE QUALITY.

Experience the inimitable, uncompromising perfection that makes the BMW Individual upholstery options an expressive statement and an overall work of art for all the senses.

BMW Individual full leather Merino fine-grain Ivory White

BMW Individual full leather ‘Merino’ fine-grain Fjord Blue/Black

BMW Individual Merino leather/wool-cashmere combination with exclusive items in Smoke White/Light Grey

BMW Individual leather 'Merino' with exclusive contents | Deep Lagoon

BMW Individual Manufaktur - Embroidered Front Headrests

Individual Manufaktur – Kneepads Covered in Leather

STYLISH FINE-GRAIN ‘MERINO’ LEATHER.

BMW M4 Cabrio G83 M Carbo seats fiona red/black

This is where excellence is at home: the high quality of the BMW Individual fine-grain ‘Merino’ leather begins with the selection of materials. Only premium natural material finds its way into the subsequent processing operations. The colour is achieved by using the process of barrel pigmentation, which treats the material with particular care. Instead of just dyeing the leather superficially, the process lasts many hours and treats the material completely. As a result, the leather remains soft and supple. The breathability of the leather makes it perfectly suited to embellishing the interior of your BMW.

PRECIOUS CASHMERE.

BMW 7 Series G70 front seats Smoke White/Light Grey

A unique feature: experience pure comfort exclusively in the BMW 7 Series with the luxurious BMW Individual Merino leather/cashmere-wool combination with exclusive features. The luxurious cashmere-wool blend is a fascinating highlight not only because its outstanding softness. Thanks to its hard-wearing and durable properties also make it ideally suitable for use in the interior of your BMW. Breathable and thermally insulating it provides a pleasant temperature for the interior in extremes of heat and cold.

BMW Individual interior trim finishers Aluminium fabric high-gloss

BMW INDIVIDUAL INTERIOR TRIMS: THE PERFECT FINISH.

A real eye-catcher extending beyond the surface: with the impressive interior trim finishers from BMW Individual, you set especially exclusive, sporty or luxurious accents in the interior of your BMW. Choose from the wide and varied range to find the precise match for your personal taste and the character of your vehicle. Nevertheless, all trim finishers have one thing in common: they all come from the very best materials, undergo perfect further processing and inspire with an excellent surface finish. You can choose from aluminium mesh, carbon or fine wood to set intriguing contrasts in the interior of your BMW. The way that interior and accent trim finishers interact with a leather upholstery enables you to create extremely impressive effects.

BMW INDIVIDUAL – A MODEL OVERVIEW.

Select your preferred BMW Model and take advantage of the many and varied equipment options from BMW Individual to fully express your personality*.

*Model derivatives shown are only examples. For the full range of models and body-styles available with BMW Individual paint, explore the BMW Individual Visualiser.