Lifestyle collection


Owning a BMW is more than just a purchase, it is a lifestyle statement. The BMW Sports and BMW Lifestyle collection of clothing and accessories will allow you to look your best on and off the road. Available to purchase directly through your local BMW Centre or online at the BMW Shop.

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BMW Sports and <br>BMW Lifestyle fashion collection.
Lifestyle Collection


BMW Lifestyle is created to the same high standards that is put into the creation of BMW cars. Every product is made using contemporary designs, quality materials and love of detail, therefore you can expect to experience quality in every purchase made. Whether it is BMW clothing or accessories such as polo shirts, jackets, sunglasses, headphones or watches, BMW Lifestyle has it all. 

Sport Collection


Sport has always played a decisive role in the history of BMW, not only in motorsport, but in all areas where exceptional performance is rewarded. Our BMW Sports Collections, available to purchase online through the BMW Shop, will make you look your best, whether on the track, attending a motor race, going for a spot of sailing or hitting the golf course.

BMW Collection

The BMW Collection stands for modern, elegant and functional urban fashion. First-class and long-lasting quality meets timeless design. In a world of continuous development, the BMW Collection offers minimalist and intelligently designed products. Simplicity that is full of ideas and suits those who are always on the move.

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BMW M Collection

BMW M stands for precision, dynamics and sportiness. The BMW M Collection makes use of striking design elements from the BMW M vehicle world. Black as the dominant colour is complemented by red and gold – for an expressive BMW M look.

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BMW Yachtsport Collection

The BMW Yachtsport Collection is characterised by a premium quality, sailing-oriented design which has been re-interpreted. The Collection focuses on clear, timeless cuts. The monochrome colour scheme with maritime accents supports the superior appearance of the Collection.

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BMW Lifestyle Active Collection

The comfort zone, redefined. Be ready for anything with BMW Active. Lightweight materials and an unusual test car camo pattern inspired by the automotive world make this collection an ideal and highly individualistic companion.

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BMW M Motorsport Collection

Superior, strong, assertive: the BMW M Motorsport Collection. Black and white are the basic colours and give the Collection a high-quality look. Systematic use of the BMW M stripes and strong black and white contrasts are essential elements of the new BMW M Motorsport Collection.

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BMW Golf Collection

The BMW Golfsport Collection makes reference to the involvement of BMW in international competitive golf. Design and precision go hand in hand here. The material, cut and details are distinguished by high functionality.

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BMW Classic Collection

The BMW Classic Collection is unmistakably oriented towards the great BMW legends of days gone by. The BMW Classic Collection with its modern interpretation of historic designs brings BMW history back to the present day.

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