Use of Cookies by BMW Ireland National Websites

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. A cookie is a small text file that some websites store on your computer. A cookie is a small file of letters and numbers that we put on your computer if you agree.


Within this website cookies are used to improve the browsing experience for our customers. BMW Group take your privacy seriously and the below information details the cookies used, how to prevent these being written and the impact of doing so on your browsing experience.

Disabling/Enabling all cookies.


You can accept or decline cookies by modifying the settings in your browser. However, you will not be able to use all the interactive features of the site if cookies are disabled. Most recent web browsers allow control over the cookies saved through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit :

Disabling/Enabling specific cookies.

BMW Group are working to provide the ability for you to manage your cookie preferences within our website but this is currently under development. As an interim step below we have detailed all the cookies set by our websites, their purpose and details of how to opt out where available.


The cookies detailed on this website are based on the International Chamber of Commerce guide for cookie categories; Strictly necessary, Performance, Functionality or Targeting.


The tables below explain the cookies we use and why. The information is updated regularly but if a discrepancy is found then please contact us using the link below.

Strictly Necessary Cookies
Cookie used by:
Cookie name: JSESSIONID

Purpose: This session cookie indicates that you are actively using the site


Performance Cookies
Cookie used by:
Cookie name: Bandwidth
Purpose: Indicates if the user has a high or narrowband internet connection


Cookie used by:
Cookie name: bmwCookieEnabled
Purpose: Remembers that a user accepts cookies


Cookie used by:
Cookie name: Screensaver
Purpose: Remembers that the user has deactivated the web site screensaver

Targeting Cookies
Cookie used by:
Cookie name: locale
Purpose: Stores from which country a user is coming


Cookie used by:
Cookie name: WT_FPC
Purpose: Webtrends tracking related


Cookie used by:
Cookie name: WT_NAVI
Purpose: Webtrends tracking related


Cookie used by:
Cookie name: s_lastvisit
Purpose: Used to identify a return visitor to the site

Third Party Cookies
Cookie used by:
Cookie name: ACOOKIE
Purpose: Webtrends tracking

Web Beacons
Some of the BMW Group web pages also contain electronic images known as web beacons (sometimes known as clear gifs) that allow BMW to count users who have visited these pages. Web beacons collect only limited information including a cookie number, time and date of a page view, and a description of the page on which the Web beacon resides.


YouTube Cookies
Some of the BMW Group web pages contain embedded video content from YouTube. When you visit a page with an embedded YouTube video, or click to view the video, you may be presented with cookies from YouTube. The BMW Group does not control the setting of these cookies. To find out more please click on the link below to visit YouTube's embedding videos information page.

Sharing Tools

The BMW Group web pages contain embedded ‘share’ buttons to enable users of the site to share content with friends through social networks, such as Facebook or Twitter. These sites may set a cookie when you are logged in to their service. The BMW Group does not control the setting of cookies from these websites. Please check the third-party websites for more information about their cookies and how to manage them.


Using your information
We may use your information (which we receive from you or third parties or learn from the way you use our products or services) for a variety of purposes, including:

• to provide or manage any information, products and services you have asked for,
• to help us identify you when you contact us,
• for general administration purposes,
• to help us improve the quality of our products and services,
• to help us detect and prevent fraud and money laundering,
• to help us recover debts,
• to carry out analysis and customer profiling, and
• to identify other products and services which might be of interest to you and to inform you about our products and services where you have consented to be contacted for such purposes (please see below).
• to ensure that content from our website is presented in the most effective manner for you and your computer.
• to allow you to participate in interactive features of our services when you choose to do so.
• to notify you about changes to our services.


We may share your information for any of these purposes with:



• our other group companies in the Republic of Ireland and abroad,
• our authorised BMW i sales agents,
• authorised BMW, MINI and BMW Motorrad dealers,
• our carefully chosen business partners who provide products or services under one of our brands, and
• our service providers and agents who perform services on our behalf, such as credit card processors and data management firms.

We may also pass your information to third parties:



• if we have been asked to provide information for legal or regulatory purposes,
• if necessary to protect the rights, property or safety of our companies or, our customers or others.
• in relation to existing or future legal proceedings,
• in the process of selling one or more of our businesses or assets or to anyone to whom we may transfer our rights under any customer agreement we have with you,
• for the purpose of preventing fraud/loss, for example to fraud prevention agencies.



If one of these organisations is outside of the European Economic Area we will make sure they agree to apply the same level of protection of your information as we are required to apply in the Republic of Ireland.



If you apply for finance from BMW Financial Services, please see the Use of Your Information statement contained in the BMW Financial Services application form for individuals and sole traders.


We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.