Cookies & Privacy


This is the privacy policy of BMW Automotive (Ireland) Limited and BMW Financial Services (Ireland) Limited both of Swift Square, Santry Demesne, Dublin 9 and sets out the basis on which any personal data we collect from you or you provide to us will be processed by us.

We may update this privacy policy from time to time by publishing the amended version on our websites. We will advise you of any updates where it is appropriate.

This privacy policy applies to personal information we hold about individuals. It does not apply to information we hold about companies and other organisations, nor to the use of your information by the providers of BMW insurance products. Details of their use of your information will be provided to you in the relevant product information.

We take the privacy of your personal information very seriously and will only use your personal information in accordance with the current data protection law in the Republic of Ireland and this privacy policy.

How do we receive your information?

We may receive information about you:

• when you contact us directly, normally via our website or our customer services teams, whether to apply for one of our products or services or to make an enquiry or other request,
• from our network of authorised BMW i sales agents,
• from our network of authorised BMW, MINI and BMW Motorrad dealers,
• from our other group companies and carefully selected business partners who provide products and services under one of our brands, and
• occasionally from other third parties who may lawfully pass to us information about you.
• when you complete a survey for us.
• when you visit our site including, but not limited to traffic data, location data, weblogs and other communication data.

IP Addresses

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.

Use of Cookies by BMW Ireland National Websites

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. A cookie is a small text file that some websites store on your computer.

Within this website cookies are used to improve the browsing experience for our customers. BMW Group take your privacy seriously and the below information details the cookies used, how to prevent these being written and the impact of doing so on your browsing experience.

Disabling/Enabling all cookies.

You can accept or decline cookies by modifying the settings in your browser. However, you will not be able to use all the interactive features of the site if cookies are disabled. Most recent web browsers allow control over the cookies saved through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit :

Disabling/Enabling specific cookies.

BMW Group are working to provide the ability for you to manage your cookie preferences within our website but this is currently under development. As an interim step below we have detailed all the cookies set by our websites, their purpose and details of how to opt out where available.

The cookies detailed on this website are based on the International Chamber of Commerce guide for cookie categories; Strictly necessary, Performance, Functionality or Targeting.

The tables below explain the cookies we use and why. The information is updated regularly but if a discrepancy is found then please:

Contact Us

Strictly Necessary Cookies

Cookie used by:
Cookie name: JSESSIONID
Purpose: This session cookie indicates that you are actively using the site

Performance Cookies

Cookie used by:
Cookie name: Bandwidth
Purpose: Indicates if the user has a high or narrowband internet connection

Cookie used by:
Cookie name: bmwCookieEnabled
Purpose: Remembers that a user accepts cookies

Cookie used by:
Cookie name: Screensaver
Purpose: Remembers that the user has deactivated the web site screensaver

Targeting Cookies

Cookie used by:
Cookie name: locale
Purpose: Stores from which country a user is coming

Cookie used by:
Cookie name: WT_FPC
Purpose: Webtrends tracking related

Cookie used by:
Cookie name: WT_NAVI
Purpose: Webtrends tracking related

Cookie used by:
Cookie name: s_lastvisit
Purpose: Used to identify a return visitor to the site

Third Party Cookies

Cookie used by:
Cookie name: ACOOKIE
Purpose: Webtrends tracking

Web Beacons

Some of the BMW Group web pages also contain electronic images known as web beacons (sometimes known as clear gifs) that allow BMW to count users who have visited these pages. Web beacons collect only limited information including a cookie number, time and date of a page view, and a description of the page on which the Web beacon resides.

YouTube Cookies

Some of the BMW Group web pages contain embedded video content from YouTube. When you visit a page with an embedded YouTube video, or click to view the video, you may be presented with cookies from YouTube. The BMW Group does not control the setting of these cookies. To find out more please :

visit YouTube's embedding videos information page

Sharing Tools

The BMW Group web pages contain embedded ‘share’ buttons to enable users of the site to share content with friends through social networks, such as Facebook or Twitter. These sites may set a cookie when you are logged in to their service. The BMW Group does not control the setting of cookies from these websites. Please check the third-party websites for more information about their cookies and how to manage them.

Using your information

We may use your information (which we receive from you or third parties or learn from the way you use our products or services) for a variety of purposes, including:

• to provide or manage any information, products and services you have asked for,
• to help us identify you when you contact us,
• for general administration purposes,
• to help us improve the quality of our products and services,
• to help us detect and prevent fraud and money laundering,
• to help us recover debts,
• to carry out analysis and customer profiling, and
• to identify other products and services which might be of interest to you and to inform you about our products and services where you have consented to be contacted for such purposes (please see below).
• to ensure that content from our website is presented in the most effective manner for you and your computer.
• to allow you to participate in interactive features of our services when you choose to do so.
• to notify you about changes to our services.

We may share your information for any of these purposes with:

• our other group companies in the Republic of Ireland and abroad,
• our authorised BMW i sales agents,
• authorised BMW, MINI and BMW Motorrad dealers,
• our carefully chosen business partners who provide products or services under one of our brands, and
• our service providers and agents who perform services on our behalf, such as credit card processors and data management firms.

We may also pass your information to third parties:

• if we have been asked to provide information for legal or regulatory purposes,
• if necessary to protect the rights, property or safety of our companies or, our customers or others.
• in relation to existing or future legal proceedings,
• in the process of selling one or more of our businesses or assets or to anyone to whom we may transfer our rights under any customer agreement we have with you,
• for the purpose of preventing fraud/loss, for example to fraud prevention agencies.

If one of these organisations is outside of the European Economic Area we will make sure they agree to apply the same level of protection of your information as we are required to apply in the Republic of Ireland.

If you apply for finance from BMW Financial Services, please see the Use of Your Information statement contained in the BMW Financial Services application form for individuals and sole traders.
We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Informing you about our products and services

The range of products and services offered by us, our approved BMW, MINI and BMW Motorrad dealers, our other group companies or selected business partners include:

• BMW / BMW i / MINI vehicles,

• motor related products and services, including (amongst other things) vehicle finance, leasing and ancillary insurances, vehicle accessories, vehicle emergency service, vehicle warranties and motor insurance, and

• other products, including (amongst other things) insurance.

Our group brands include BMW, BMW i, MINI, BMW Financial Services, MINI Financial Services, BMW Motorrad and Alphera Financial Services. Some of the products mentioned above are provided by selected business partners.

We may use your information to contact you with news on BMW cars and motorcycles and MINI cars and other products and services (provided by us, our other group companies or our carefully selected business partners) which may be of interest to you and occasionally for market research purposes.
We may also pass your information to our other group companies, authorised BMW i sales agents, authorised BMW, MINI and BMW Motorrad dealers and our other business partners for these purposes.

We, and these other parties, may contact you by post and phone and by email, SMS and other electronic means.

If you do not want us to use your data in this way, or to pass your details to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data.
We will only send you marketing communications by email or other electronic means if you give us your agreement to do so. For example, we may inform you when inviting you to provide your email address that by providing your email address you will be indicating your agreement to receive marketing emails. If you give us your agreement and subsequently wish to opt out you can do so by clicking the unsubscribe link which we include on all our marketing emails or you can contact us at any time by calling us on free phone 1890 719420, or writing to us at BMW Customer Services, Swift Square, Santry Demesne, Dublin 9.

You can also contact us at the above address or telephone number if you have previously asked not to receive marketing communications but would now like to hear from us with news on BMW, MINI or BMW Motorrad vehicles and other products and services.

Please note if you purchase a vehicle from an authorised BMW or MINI dealer or otherwise give your information to an authorised BMW or MINI dealer, you will have a separate relationship with the dealer in relation to the dealer's use of your data and you will need to contact the dealer concerned in relation to any request you may have in relation to the dealer's use of your data.

For the sale of BMW i vehicles, any information provided to a BMW i sales agent during the sales and enquiry process will be passed on to us, BMW Automotive (Ireland) Limited, the data controller for the distribution of BMW i products and services within the Republic of Ireland. BMW Automotive (Ireland) Limited will authorise the supply of your data with your chosen BMW i sales agent (known as the data processor) in order to progress your enquiry or sale.


Our site may, from time to time, contain links to and from the websites of our partner networks and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Right of Access and Rectification

You have a right to request a copy of the information which we hold about you for which we may charge a small fee (the current statutory fee is €6.35).

You have the right to ask us to correct any inaccuracies in the information we hold about you.


© Copyright BMW Ireland. All rights reserved. The text, images, graphics, sound files, animation files, video files, and their arrangement on the BMW Group websites are all subject to copyright and other intellectual property protection. These objects may not be copied for commercial use or distribution, nor may these objects be modified or reposted to other sites. Some BMW websites may contain images whose copyrights are attributable to third parties.

Warranties, liability.

The information on this website is provided "as is" and without warranty of any kind, expressed or implied, including (but not limited to) any implied warranties of merchantability, fitness for any particular purpose, or non-infringement of third party rights. While the information provided is believed to be accurate, it may include errors or inaccuracies. In no event shall BMW Ireland be liable to any person for any special, indirect or consequential damages relating to this material, unless caused by gross negligence or intentional misconduct. BMW Ireland is not responsible for the contents of websites that are maintained by third parties and therefore waives its liability for any links from this website to other websites.


Unless otherwise indicated, all trademarks on this website are subject to trademark rights of BMW NSC, including marks, model names, logos, and emblems.


The BMW Group has sought to achieve an innovative and informative website. However, you also need to understand that the BMW Group must protect its intellectual property, including its patents, trademarks, and copyrights. Accordingly, please appreciate that no licence to use the intellectual property of BMW Group companies or the intellectual property of third parties has been granted by this website.

Email Fraud Warning

BMW Automotive (Ireland) Limited ("BMW") will never ask you to send or confirm personal information by email, including but not limited to your name, address, passwords or financial information. If you receive an email from someone purporting to be BMW, or a division of BMW, such as the Security Department or Lottery Department asking for this type of information, DO NOT RESPOND TO IT. It is most likely to be a fraudulent email, the sole and only purpose of which is to elicit your personal information. To be safe, we recommend you add the sender to your blocked email or SPAM email list.

Recent Fraudulent Emails

Email from "BMW Security Department Assistant"

You may have received an email claiming to be from the BMW Security Department Assistant, stating that you have to click on a link, to confirm your account, within 24 hours for security reasons, otherwise your account will be suspended. Please be informed that BMW does not have a BMW Security Department Assistant, nor does any of its affiliated companies. This is a fraudulent email. DO NOT RESPOND TO IT.

Email from "BMW's Lottery Department"

You may have received an email claiming to be from BMW's Lottery Department stating that you have won a prize. Please be informed that BMW does not have a lottery department, nor does any of its affiliated companies. This is a fraudulent email. DO NOT RESPOND TO IT.

Email from "BMW Grand Promotions Ireland"

You may have received an email claiming to be from BMW Grand Promotions Ireland stating that you have won a prize. Please be informed that BMW does not have a Grand Promotions department, nor does any of its affiliated companies. This is a fraudulent email. DO NOT RESPOND TO IT.

Company registered Address:

BMW Automotive (Ireland) Ltd, Swift Square, Santry Demesne, Santry, Dublin 9.

Contact Us

Questions, comments and requests regarding this privacy policy should be addressed to BMW Customer Services, Swift Square, Santry Demesne, Dublin 9 or by email