Bolands BMW

Objectives of the Post:

  • Inspire and excite customers in the retail centre with in-depth product information and insight.
  • Promote the unique selling points of BMW products and their customer benefits.
  • Offer exceptional customer service by using non-pressured customer discussion.
Main Duties:
  • Keeping up to date with the latest product information.
  • Providing customers with specification information about all BMW products.
  • Ensuring all Retail Centre staff are up to date on the latest product information and that their knowledge is of a high standard.
  • Planning and managing the customer test drive process with the Sales Executive and offering product insight during the test drive appointment.
  • Responsible for the preparation of the showroom, ensuring a strong selection of demo cars are available and that the showroom is always presentable for customers.
  • Pro-actively approaching customers in the showroom to welcome them and see if they need any help.
  • Supporting the Sales Executive with insight and product knowledge for customers, when required.
  • Guiding customers to the Sales Executive when they express an interest to buy.
Critical Skills:
  • Enthusiasm for excellent customer service.
  • Passion for automotive technology.
  • Strong presentation skills.
  • 5 or more GCSEs at grade C or above or equivalent (including Maths and English).
  • Ability to work autonomously.
  • Team orientated personality.
  • Excellent communication skills.
  • Keen to keep-up-to-date with innovations and complex/technical/product information.
  • Strong organisational and prioritisation skills.
  • Always willing to help and support to others.
  • Good knowledge of computer applications (MS Office).
  • Communicates logically, eloquently and in a friendly way, putting people at ease.
  • Is tactful and sensitive.
  • Remains objective when faced with criticism.
Brand identification
  • Embraces BMW culture, brand, lifestyle, and values.
  • Acts as an ambassador for BMW and is passionate about the products and company.
Brand & Product Knowledge
  • Actively seeks product and brand information in order to offer the most up to date information to colleagues and customers.
  • Keeps up to date with Industry and market changes.
Customer & Service Orientation
  • Creates a winning customer experience by identifying and anticipating their needs.
  • Assures that customer issues are resolved quickly and effectively.
Flexibility & Desire to Learn
  • Adapts quickly to new situations, is flexible and always looking to improve his/her skills.
  • Shows an openness to change and is always looking for new ideas.
  • Takes the initiative to solve unexpected problems.
Interpersonal Skills
  • Easily builds up relationships, is empathic and self-confident.
  • Is engaging and pleasant.
Self-Management & Resilience
  • Manages his/her time appropriately, taking into account costs and time.
  • Prioritises information and works efficiently – even under pressure.
  • Strives for continuous improvement.
Team Orientation
  • Facilitates interaction between team members and appreciates teamwork.
  • Looks for ways to build team spirit and balances the interests and concerns of team members.