ONLY THE BEST IS GOOD ENOUGH.

The BMW i Pure Impulse Experience Programme.

ONLY THE BEST IS GOOD ENOUGH.

The BMW i Pure Impulse Experience Programme.

Outstanding experiences that perfectly complement your interests and passions – courtesy of the BMW i Pure Impulse Experience Programme. It opens up a world full of ideas and trends from the fields of travel, culture, gastronomy, design and much more. Like the BMW i8 itself, the programme represents a new vision of our life: luxury-orientated, progressive and sustainable. That is the world of the BMW i Pure Impulse Experience Programme. That is “Next Premium”.

ONLY THE BEST IS GOOD ENOUGH.The BMW i Pure Impulse Experience Programme.

Outstanding experiences that perfectly complement your interests and passions – courtesy of the BMW i Pure Impulse Experience Programme. It opens up a world full of ideas and trends from the fields of travel, culture, gastronomy, design and much more. Like the BMW i8 itself, the programme represents a new vision of our life: luxury-orientated, progressive and sustainable. That is the world of the BMW i Pure Impulse Experience Programme. That is “Next Premium”.

BMW i

BMW i Pure Impulse Card.

As part of the BMW i Pure Impulse Experience Programme, you also receive the BMW i Pure Impulse Card − your personal door-opener to exclusive events and privileges. Every three months for the duration of their membership, Pure Impulse Card holders receive a programme guide containing information and in-depth reports on the latest trends throughout the world as well as a unique selection of local and global events.
The programme also includes its own online web app and a newsletter with an incomparable collection of top-class ideas and opportunities. Whether you attend a unique function, check out a new eco-resort or treat yourself to an innovative gourmet concept in an exclusive restaurant – the BMW i Pure Impulse Card makes it possible.