SPECTACULARLY INNOVATIVE.

The design of the BMW i3.

SPECTACULARLY INNOVATIVE.

The design of the BMW i3.

SPECTACULARLY INNOVATIVE.The design of the BMW i3.

It all began with a blank sheet of paper. To help us think beyond the horizon, we first had to rethink the very concept of the car more fundamentally than ever before. This opened up new avenues for us to explore. And given that, in a car, each piece of the puzzle depends on all the others, electric driving took on entirely new forms – forms that reflect a whole new take on urban living. While the BMW i3 is immediately recognisable as a genuine BMW, a closer look at its exterior, for example, will illustrate how its sensational design is nevertheless transforming our image of mobility.
Progressive and at the same time eminently sustainable, the design of the BMW i3 has won numerous awards. The international accolades include such prestigious honours as the iF gold product design award, the World Green Car award and the World Car Design of the Year award.

BMW i

THE DESIGN CONCEPT.

Together with his team of development engineers, Head of Design Benoît Jacob created a vehicle that is geared to sustainable electric mobility throughout. With the LifeDrive module, a completely new vehicle architecture was developed, consisting of two independent units: the Life module, comprising the passenger cell made of carbon, and the aluminium Drive module, with chassis and drive train components as well as the high-voltage battery. At the same time the car’s unique character emerges most clearly in the interior: innovative and sustainable materials such as carbon and wood are not just used in the car but carefully highlighted. In this way the BMW i3 creates new values that are not only visible but tactile as well.

GOES BEYOND CONTEMPORARY THINKING: THE EXTERIOR OF THE BMW i3.

EFFICIENT.

Electric mobility is a win-win situation − when it is designed systematically from the ground up. For example, locating the relatively compact electric motor at the rear creates space at the front for the wheels to turn further in, making the car easier to park and more manoeuvrable. Another defining feature of the sustainability of the BMW i3 is the large yet narrow tyres and the aerodynamic wheel rims. Both features help reduce rolling resistance, perfecting the overall performance of the BMW i3 while out and about.

CARBON CONSTRUCTION.

Another example is the use of carbon which has cleared the way for a more open passenger cell. The carbon construction enables the central B-pillar to be integrated into the doors. So when the opposing coach doors swing open they allow unrestricted access to the interior. And thanks to the slightly raised seating position and the BMW streamflow design with the windows merging into one another, you also enjoy greater all-round visibility.

LED HEADLIGHTS.

Providing perfect visibility at night is the job of the U-shaped LED headlights. These were specially designed for the BMW i3 and lend the front of the car its characteristic looks.

BLACK BELT.

One particularly distinctive feature of the BMW i3 is the Black Belt that runs from the bonnet across the roof to the rear. This underlines the car’s innovative LifeDrive architecture and gives the passenger cell an even lighter look.

BMW i KIDNEY GRILLE.

Electric motors also need cooling, but as the cooling requirements are way below those of an internal combustion engine, the characteristic BMW kidney grille features a closed design. This brings out the leading-edge character of the BMW i3, particularly when finished with a splash of colour.

INTERIOR DESIGN.

There is no centre tunnel between the driver and the front-seat passenger. There is also no B-pillar between the opposing doors.
Inside the BMW i3 you can experience sustainability at first hand, because a large proportion of the materials used here are sourced from renewable and recycled raw materials. At the same time they underscore the sophistication and spaciousness of the interior, giving rise to an elegant, loft-like atmosphere and taking the overall sustainability to the next level.

Sustainable. Functional. Unique.

Experience the interior design of the BMW i3.

INTERIOR WORLDS.

 

  • ATELIER.

    The standard equipment version ATELIER offers an authentic, high-quality material experience. Genuine and comprehensible material contrasts support the lively impression of this interior world. The material combination 'Neutronic' Aragaz Grey accentuates the modernity of the interior.

  • LOFT.

    The LOFT equipment version imparts the impression of stylish equilibrium and balance. From the naturally futuristic sphere of KENAF, light materials create a pleasant, calm interior atmosphere. Specifically positioned BMW i blue accents accentuate the puristic appearance.The bright instrument panel with BMW i grain structure combines with the bright leather steering wheel to create modern design accents.

  • LODGE.

    LODGE combines novel high quality with a natural aesthetic.In combination with the wool/natural leather combination ‘Solaric’ Cassia, bright surfaces create a friendly and open atmosphere. The accent in the leather steering wheel is satin silver here. Black, limed eucalyptus wood with open pores from certified sustainable forestry management makes the wood in the interior something to be experienced in a new way.

  • SUITE.

    The natural leather combination of 'Stellaric' Dalbergia Brown from naturally-tanned leather, which is used on the instrument panel and seats, helps SUITE to underline its premium credentials. Black, limed eucalyptus wood with open pores impresses as an exclusive detail. Matt galvanised accents throughout the interior round off the sophistication of this equipment version.

THE LIMITED BMW I3 INSPIRED BY MR PORTER.

What happens when BMW i Partners with mrporter.com, the prizewinning online platform for the style-driven male? A limited edition, one-of-a-kind BMW i3 featuring the unique MR PORTER design. This head-turning BMW i3 is the perfect companion for fashion-oriented men who value a dash of extravagance.

In creating this premium edition in collaboration with the Mr Porter design team, the characteristic features of the BMW i have been enhanced with numerous exceptional highlights. The vehicle’s exclusive tuxedo blue exterior is offset with white accents on the side mirrors, door sills and kidney grilles. An additional feature are the hand-painted white accent lines with Mr Porter lettering. The style flows on into the interior: a white inner ring on the steering wheel, white stitching in the floor mats and dark oak trim with individual Mr Porter engraving round out the high-quality design concept.

Fuel consumption and CO2 emissions.

  • Further information about the official fuel consumption and the official specific CO2 emissions for new passenger automobiles cars can be found in the 'New Passenger Vehicle Fuel Consumption and CO2 Emission Guidelines', which are available free of charge at all sales outlets and from The Society of the Irish Motor Industry, 5 Upper Pembroke Street, Dublin 2.