JOY IS BMW.

BMW Ireland announces price reductions for all BMW models.

Earlier this year in response to the difficult market conditions and the weakening of sterling BMW introduced the innovative Sterling Collection scheme. This initiative enabled the Irish dealer network to offer BMW models sourced in the UK to customers in Ireland at competitive prices to UK imports. Sterling Collection was a short term solution to the challenging currency situation. Today’s announcement means the Irish BMW dealer network can offer the same value without the necessity to source the cars from the UK market. The cars supplied will be ‘direct from the factory’ new cars with the usual Irish specification (including kph speedos).

The new price scheme means that there is now a clear and easy to understand price list which will be available here. The specification of the cars has not been diminished to achieve the new lower prices.